
DUIN MARKETING
Creating $3.6 Million In New Revenue
Account-Based Marketing (ABM) | Sales-Support | Email | Strategy
This business development team had higher revenue goals than ever but not the bandwidth to meet them. I helped them rewrite and automate a customized email sequence so the sales team could prioritize their hottest leads and convert the cold ones.
Skills and deliverables​
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Wrote sales email templates
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Created marketing collateral
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Built Hubspot sales sequences
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Managed analytics + optimization
RESULTS
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Created a marketing-led sales sequence campaign that was instrumental in achieving $3.6 million in additional new revenue

A Message That Matters
Website | Redesign | Strategy | Writing
This therapist pivoted her practice to focus on couples and needed new messaging and feel across the website to match. She also needed additional pages explaining her services and unique approach.
Skills and deliverables
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Website Strategy
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Copywriting
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New graphics creation
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Website build (Wix)
RESULTS
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A website that engages the target audience and compels them to take action

Improving Lead > to Buyer by 800%
Email marketing | Lifecycle marketing | CRM | Copywriting | Analytics
This B2C company was great at getting leads and folks in the door–but not so much at turning them into buyers. I led the team through a deep dive email lifecycle audit and revamp.
Skills and deliverables​
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Hired & managed all email contractors
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Content strategy
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Copywriting/building emails across the CRM
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Analysis and reporting
RESULTS
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Increased the new buyer conversion rate by 800%

Building the Company As the Founding Marketer
Marketing Strategy | Go-to-Market | Startup Strategy
This SaaS company needed a cost-effective GTM–ASAP. They had just invested in their martech stack and were in the process of building out their website and marketing game plan.
Skills and deliverables​
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I was employee #1, the Founding Marketer
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Was responsible for building a content marketing strategy that would drive inbound sales
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Worked directly with the CEO and President to lead all marketing campaigns, develop new product solutions, and build out the key verticals and partnerships
RESULTS
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Generated 75% of new business and increased new revenue by 45%

Scaling Smarter, Not Harder
Content Strategy | Website Store | Project Management
This services-based organization needed to scale without hiring or working more hours. I helped them turn their in-person workshop into a productized video marketplace.
Skills and deliverables
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Content Strategy
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Video/production project management
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Copywriting & graphics
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Built store + website pages
RESULTS
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A new passive income revenue source
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Added value/convenience for customers
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An easy way for prospects to "trial" the service


Follow-up for the Win
Email + Lifecycle Strategy | Copywriting | Graphics | CRM
This mental health company needed to scale their business by creating automated emails that would follow up with leads, answer questions, and encourage them to finish their purchase.
Skills and deliverables
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Email strategy
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Writing/Editing
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Graphics
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Built emails across CRM
RESULTS
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Better lead qualification
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Fewer hours spent on manual follow-up
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Increased revenue

Data Storytelling: Showing Not Telling
Content Strategy | Copywriting | Sales Enablement
This B2B company had an incredible product–data visualization for public servants, but it was hard to understand. They had just completed a rebrand and needed a practical content strategy to translate their new and improved messaging across all their key channels. ​
Skills and deliverables
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Content strategy
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Copywriting
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Design
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Case studies & sales collateral
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Industry thought leadership
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Website build (Hubspot)
RESULTS
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I created a content strategy that focused on showcasing the product and all its powered use cases so that leads could see it in action and understand how they could use it in their work

Pain = Attention
This solopreneur bookkeeper needed a brochure that was eye-catching and compelling. The original draft did a great job of conveying what they did–but not WHY prospects needed them.
Skills and deliverables​
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Content Strategy
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Copywriting
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Design/build (Canva)
RESULTS
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Marketing collateral that resonates with the target audience and gets their attention.
