Scaling Smarter, Not Harder

Creating Virtual Store | Content Strategy | Project Management

I helped a services-based organization scale its offering by building a digital store. Together, we turned their popular in-person workshop into recorded videos you can buy.

Skills & Deliverables

Built the Wix store
Created content strategy
Helped client find and hire videographer
Built all the creative, including copy, website pages, and graphics for the video

RESULTS

A new passive income revenue source
Added value/convenience for customers
An easy way for prospects to "trial" the service

Virtual Store

I helped this client go through her presentation and turn it into a video script, as well as hired and coordinated with her videographer. I also built a new store that integrated with the client's website. I also wrote all the copy that explained the new video series, including what each video covered, the key takeaways and why it was amazing.

See the Store

Workshop Videos

I created all the practical assets to support the new videos, including product descriptions, download material, password-protected viewing pages, resource pages, and promotional banners.

See It for Yourself