A Message That Matters

Website | Redesign | Strategy | Copywriting

I helped Candy Smith Counseling refocus the website on its new core service: couples counseling. I worked closely with the founder to distill their unique approach and key differentiator and then rewrote and redesigned her website.

Approach & Deliverables

Recorded interview with the founder to explain her business model and goals
Researching the business method to better explain and visualize it
Creating new graphics that would intrigue and inform

RESULTS

A website that engages the target audience and focuses on their critical pain points
Additional pages that fully explain the services and give folks convenient options
Compelling social proof that builds trust and credibility

Home Page Before

The original website homepage looked fairly generic.

The problem was that it wasn't clear that Candy was focused on couples counseling or why her services were unique.

Home Page After

The new homepage has a compelling hook that immediately communicates the value and need for the service. It also features poignant imagery that draws the viewer in.

See the Website

Services Before

In the original explanation of services, it wasn't clear what they were or how they worked.

The messaging also didn't specify who would be a good fit.

Services After

The new page breaks down each service, including what people can expect, the cost, and why they should try it.

It also includes impressive testimonials from people who have used the service.